Pay to Play
July 28, 2015
Our local newspaper recently reported that a group of 8-year-olds had qualified for a national 3-on-3 soccer tournament July 31 to Aug. 2 at a theme park resort in Florida; but the report said the team had to raise $5,000 for the privilege.
Without knowing it at the time, the players and coaches qualified on the basis of a second-place finish at a tournament last August in Hastings, Michigan. Really? Second place? Last year?
Let’s be frank. The basis for qualifying for this national event in Florida was not a runner-up finish in a tournament for 7-year-olds the previous summer in a small town in Michigan. The basis for qualifying was the ability to raise $5,000 so the resort could fill its hotel rooms and sell tickets to its theme parks.
National tournament? Baloney. If you can pay, then you can play. Sell this as an expensive family trip, perhaps; but as a national tournament, it has zero integrity.
This kind of hype and hypocrisy adds to the challenges of administering sane and sensible school sports. Neither 8- nor 18-year-olds need national tournaments. There’s a lot more bang for the buck in our own backyards.
Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.