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Peddling Influence

February 28, 2012

The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.

If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.

I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.

We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.

We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.

Change for Worse

November 25, 2014

I recall a toaster that was handed down from my parents when my wife and I were first married and in need of everything. It was already an antique, but it worked just fine, popping nicely browned bread with efficiency.

Some years later, we handed that toaster down to another generation; and we have missed its iconic look and quick, quality performance. No toaster we’ve had since has matched that model.

Recently we purchased a new dishwasher to replace one that was at least 25 years old. The new appliance is advertised as more energy efficient, with the features now required by the government in order to be more environmentally friendly. But the fact is, it runs twice as long and works half as well, often requiring a second wash to adequately clean the dishes.

You would think these earlier disappointments would have taught us; but even more recently we purchased a new washer and new dryer . . . energy efficient, of course . . . with all the required environmental improvements included. But again, the washer runs twice as long as the model it replaced. The dryer does too, and the clothes remain damp after repeating the maximum drying time . . . twice.

All of which proves the point that change is not always good.

People who proclaim that the world is changing and that we must change too are not always on the higher ground. Change is as often bad as it is good; and change often needs to be confronted, and thwarted.

Much of the change that has come to our homes has not improved our daily lives. Much of the change that has come to our schools has not improved the quality of education our children receive. Much of the change that has come to school sports has done much to harm and little to help educational athletics.

We must ignore the hype and point out the pitfalls of the shiny new products and promotions. Saying “No” to change is sometimes the boldest and best leadership we can provide for school-sponsored sports.