Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.
Once A Coach
April 15, 2014
While I was doing some spring cleanup in the yard of my house a weekend ago, the legendary coach, Phil Booth, walked by with his wife. In response to his shout “Hi Jack!,” I replied “Hello Coach.”
Phil has been many things during his long life; and even now he is an accomplished painter. But as one of our state’s most winning high school baseball and football coaches while at Lansing Catholic Central High School before his retirement two decades ago, he is still “Coach” to me . . . as he is to very many other people.
Once a coach, always a coach.
At my father’s memorial service 15 months ago, several players from the high school and college teams he coached in the 1940s and 1950s paid their respects, still referring to Dad as “Coach.”
Once a coach, always a coach.
At the visitation and Mass for former MHSAA Associate Director Jerry Cvengros on April 7, many people referred to him as “Coach,” even though he had also been an English teacher, athletic director and principal. And in his eulogy for Jerry, the MHSAA’s current associate director, Tom Rashid, used the word “coach” at least 25 times, even though Jerry’s illustrious coaching career at Escanaba High School ended 30 years ago.
Once a coach, always a coach.
There are very many very important ingredients in educational athletics – students, officials, administrators, parents, media, and volunteers of all kinds – but the key ingredient always has been and still is the coach. The impact of the coach can be, and often is, deeper and longer lasting than all other contributing factors combined.