Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.
Is a Future Possible?
July 16, 2013
During the summer weeks, "From the Director" will bring to you some of our favorite entries from previous years. Today's blog first appeared Sept. 20, 2011.
While interviewing candidates for a staff position, we posed the question: “What will school sports look like a generation from now?” And we followed up with: “What will the MHSAA need to do to be of relevant service in that future?”
In a follow-up interview with one of the leading candidates, when I invited questions, that candidate turned the tables and asked me what I thought school sports and the MHSAA would look like in 10 or 20 years.
These exchanges, and all that has been changing as school districts chop away at school budgets and programs, has me wondering if a future is possible for school sports. But the answer is almost certainly “Yes.”
School sports have survived two World Wars, the Korean War and Vietnam, as well as the Great Depression and multiple recessions. School sports has existed before and after interstates and the Internet, before and after suburban sprawl and space exploration, before and after television and Twitter, before and after . . . well, you get the point.
Will school sports change? Certainly. But if history is a good indicator, it will change more slowly than the society around it. And many people will cherish that gap.