People Serving People

September 14, 2012

It is at this time each year, especially, that I’m made more aware of the harm and heartache that exists in our students’ homes, if they are lucky enough to have a home.

Every day our staff receives dozens of calls about the terrible circumstances children are in because of dysfunctional home life, medical issues or myriad other upsetting situations; and every day MHSAA Associate Director Tom Rashid is preparing for Executive Committee consideration more requests from schools to waive eligibility rules for their students whose circumstances do not fit a transfer exception or are not compliant with other regulations.

During the 2011-12 school year there were 506 requests for waiver submitted to the Executive Committee, compared to 462 the year before.  The record is 524 in 2007-08.

By far, there are more requests to waive the transfer regulation than any other: 352 in 2011-12 compared to 320 the year before.  The record is 372 in 2007-08.

There are so many requests for waiver today that the Executive Committee exceeds the MHSAA Constitution that requires a minimum of three meetings each year.  The Executive Committee has scheduled 12 meetings during each year for the past half dozen years.

And the Executive Committee front loads the calendar, this year with three meetings over five weeks at the start of the school year (Aug. 8, Aug. 28 and Sept. 11) so that the large number of situations that arise at the beginning of the new school year can be addressed before too much of fall season competition has occurred.

Last school year the MHSAA Executive Committee approved 352 of the 506 requests for waiver, including 265 of the 352 requests to waive the transfer regulation.  The five-member committee of school administrators serves without monetary compensation, but with a commitment to treat schools and students as fairly and consistently as humanly possible.  They are compassionate, caring people making difficult decisions.

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.