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Perspectives on Popularity

January 13, 2015

With the National Football League about to take center stage in this country’s sporting drama this month, some “Down Under” comparisons provide perspective to moderate how popular and venerable the NFL is.

The NFL’s longest waiting list to become a season ticket holder is found in the NFL’s smallest market, Green Bay, where the waiting list to become a Packer season ticket holder is now 30 years. It’s so crazy that my sister, who splits her time between Vermont and Florida, still controls the two season tickets her father first obtained 55 years ago; and the tickets never go unused. The Packers season ticket waiting list is more than 80,000 names long.

However, the waiting list to join the Melbourne Cricket Club in Australia is even more imposing. Currently, more than 236,000 people are waiting to join the more than 100,000 active members, 40 percent of whom have only “restricted” privileges. An average of 10,000 fans join the waiting list each year, and their projected waiting time has now reached more than 40 years.

The Melbourne Cricket Club is the oldest sporting club in Australia, founded in 1838; while the Green Bay Packers is a relative upstart, founded in 1919. Still, it is the oldest NFL franchise in continuous operation with the same name and city ... since 1921 ... 83 years after the Melbourne Cricket Club.

By the way, the Michigan High School Athletic Association has operated under that name since 1920 ... one year longer than the Packers.

Do The Opposite

July 15, 2013

During the summer weeks, "From the Director" will bring to you some of our favorite entries from previous years. Today's blog first appeared Aug. 12, 2011.

In Borrowing Brilliance, author David Kord Murray suggests that some of the brightest, most creative ideas emerge by doing the opposite of what your closest competition is doing.

So when I see school sports in some ways adopting over-hyped and commercialized traits of major college and professional sports or in more ways drifting toward behaviors of non-school youth sports, I sense an absence of creative thinking and doing by the folks in charge.

This wouldn’t worry me if I didn’t foresee that when school sports become too much like non-school sports, folks will begin to earnestly question why schools are spending severely limited time and money duplicating non-school programs.

Which will cause schools to drop those programs – first at subvarsity levels, as is already occurring, and then at all levels.

Which will cause schools to lose what has been well documented to be a great motivator for improving student attendance and grade-point averages and reducing student discipline problems and dropout rates.

It is almost to the point where if I see non-school sports do one thing, I recommend school programs do the opposite.

  • Make athletes pay to play?
    • Schools should do the opposite!
  • Make athletes transport themselves to events?
    • Schools should do the opposite!
  • Schedule lots of games and little practice?
    • Schools should do the opposite!
  • Schedule long-distance travel and national-scope events?
    • Schools should do the opposite!
  • Focus on individuals more than teams?
    • Schools should do the opposite!

In anything and almost everything, in large matters or small, schools should tend toward the opposite of what they observe in much of non-school sports. It will likely be better for the student-athletes and tend to preserve the niche school sports has long enjoyed in the world of sports.