Pivot Work

September 21, 2011

Consider the pivot move in basketball.  The player receives the ball, plants his or her foot and spins 90 to 180 degrees.  Without moving the pivot foot, the player turns from facing one direction to facing a different direction.  And with that new perspective, the player either passes the ball to a cutting teammate or dribble drives toward the goal.

If these are pivotal times in school sports – and I believe they are – we must, if we are to make the most of these times, remember the skills that many of us worked on when we played basketball and still often admire as effective when we watch basketball.  The pivot.

  • One foot firmly planted.  A foot that can’t be moved.  Our base.  Our fixed orientation.
  • Then the spin that changes our field of vision from one direction to another.
  • Then a sharp pass to a teammate, one who’s gotten a step on an opponent.
  • Or, if no teammate is open to receive our assist, a determined drive of our own toward the goal.

If these are pivotal times, and if we are to be the “pivotal generation,” this is the drill:  Fixed to our core beliefs, look around for new ideas and cutting edge partners to assist, and take it to the goal ourselves if we must.
 

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.