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Second Half by MHSAA

Pivot Work

September 21, 2011

Consider the pivot move in basketball.  The player receives the ball, plants his or her foot and spins 90 to 180 degrees.  Without moving the pivot foot, the player turns from facing one direction to facing a different direction.  And with that new perspective, the player either passes the ball to a cutting teammate or dribble drives toward the goal.

If these are pivotal times in school sports – and I believe they are – we must, if we are to make the most of these times, remember the skills that many of us worked on when we played basketball and still often admire as effective when we watch basketball.  The pivot.

  • One foot firmly planted.  A foot that can’t be moved.  Our base.  Our fixed orientation.
  • Then the spin that changes our field of vision from one direction to another.
  • Then a sharp pass to a teammate, one who’s gotten a step on an opponent.
  • Or, if no teammate is open to receive our assist, a determined drive of our own toward the goal.

If these are pivotal times, and if we are to be the “pivotal generation,” this is the drill:  Fixed to our core beliefs, look around for new ideas and cutting edge partners to assist, and take it to the goal ourselves if we must.
 

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates