Pivot Work
September 21, 2011
Consider the pivot move in basketball. The player receives the ball, plants his or her foot and spins 90 to 180 degrees. Without moving the pivot foot, the player turns from facing one direction to facing a different direction. And with that new perspective, the player either passes the ball to a cutting teammate or dribble drives toward the goal.
If these are pivotal times in school sports – and I believe they are – we must, if we are to make the most of these times, remember the skills that many of us worked on when we played basketball and still often admire as effective when we watch basketball. The pivot.
- One foot firmly planted. A foot that can’t be moved. Our base. Our fixed orientation.
- Then the spin that changes our field of vision from one direction to another.
- Then a sharp pass to a teammate, one who’s gotten a step on an opponent.
- Or, if no teammate is open to receive our assist, a determined drive of our own toward the goal.
If these are pivotal times, and if we are to be the “pivotal generation,” this is the drill: Fixed to our core beliefs, look around for new ideas and cutting edge partners to assist, and take it to the goal ourselves if we must.
Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.