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Plan B Planning

July 23, 2015

The odds of a boy having a career as a professional athlete are very small; and for a girl, the odds are infinitesimal. But that doesn’t make the pursuit of such a goal ridiculous.

First, there are good, healthy destinations shy of that goal that result in meaningful, satisfying sports-related careers ... coaching, athletic administration, sports broadcasting, sports medicine, officiating, for examples.

Second, dedication to such a goal can develop disciplines and habits that lead to a more productive life, regardless of the ultimate career path.

How ridiculous would it be in 1969 for a Canadian boy of nine to set the goal of becoming an astronaut? Canada didn’t even have a space program!

But that’s what Chris Hadfield did, and he discovered the goal provided direction to his life that was lacking before. He had a new lens for viewing life and his place in it.

In An Astronaut’s Guide to Life on Earth (Little, Brown and Company, 2013), Colonel Hadfield writes: “Throughout all this I never felt that I’d be a failure in life if I didn’t get to space. Since the odds of becoming an astronaut were nonexistent, I knew it would be pretty silly to hang my sense of self-worth on it. My attitude was more, ‘It’s probably not going to happen, but I would do things that keep me moving in the right direction, just in case – and I should be sure those things interest me, so that whatever happens, I’m happy.’ ”

There is a commercial airing on television for an international real estate company that tells us to “dream with our eyes open.” That is good advice for youngsters who dream of playing sports at any higher level. Even if the dream is not realized – and it most likely will not be – the dream might help to produce life skills for a rewarding “Plan B.”

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.