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Planning & Doing

January 31, 2012

One of the MHSAA’s counterpart organizations in another state recently asked to see the business plans of other statewide high school associations.  Some of the states supplied their detailed budgets, but most had nothing to offer.

Of course, a budget is a much different thing than a business plan.  A budget is built more on past performance, while a business plan looks more to the potential of future problems and opportunities.  A business plan is much more than numbers.

Since 2007 we’ve been using a “Mission Action Plan” (MAP) at the MHSAA.  It was developed to deal with the opportunities and obstacles of three powerful trends:  (1) growth of non-school youth sports programs; (2) expansion of educational alternatives to traditional neighborhood schools; and (3) proliferating technology.

While not a typical business plan or a classic “strategic plan,” the “MAP” has become increasingly useful to point the way for the MHSAA both in terms of program and finance.  The MAP states a single “Overarching Purpose;” it identifies four “Highest Priority Goals;” and it lists four multi-faceted “Current Strategic Emphases,” many of which have quantifiable performance targets, including financial goals.

Next to each Current Strategic Emphasis are two boxes.  The first is checked if we’ve gotten started, and the second is checked when we’ve completed the task or are operating at the level we had established as our goal.  At this point, every MAP strategy has been launched, but only a portion have earned the second checkmark.

Quite efficiently, the MAP keeps us both strategic and businesslike without the formality of purer forms of strategic or business plans.    

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates