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Political Fallout

April 22, 2016

It has been my long-held belief that there is a link between the quality of sportsmanship in our schools and the quality of citizenship in our society ... that if we made our games more respectful, society would tend to be more civil.

I’ve held this belief even though I’ve watched deteriorating standards of behavior in almost all aspects of society drag down the standards we’ve raised up for school sports. And frankly, I’ve admired that the standards of school sports have declined so little in comparison to the standards of society that have plummeted so far.

But now I read that the lack of decorum in this year’s presidential campaign has infected conduct at school sports events in at least three states, two of which border Michigan.

Student spectators would not shout chants about building walls to keep immigrants out of America if politicians had not created such slogans and campaigned on such themes.

Shallow, spiteful politics is doing deep damage to America, even to school sports. Of course, our coaches and administrators will attempt to use these ugly incidents as teachable moments.

But why should they have to? Why can’t those who claim they should lead the nation act like leaders? Why can’t they try to lead us to a higher level of humanity instead of inviting us to such hurtful or even hateful behavior?

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates