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Predicting Success

March 1, 2016

Participation in high school sports, music and drama – the educational buffet provided by comprehensive, full-service high schools – did more to shape my character and chart my life journey than any factor other than my parents.

It is no wonder that this is so, for it is well-established that ...

  • Participation in school activities is a better predictor of success in later life than either standardized test scores or grade point average.

  • Participants in school activities have higher GPAs, lower dropout rates, better daily attendance and fewer discipline problems than non-participating students.

  • Participants in school athletics have higher GPAs and lower use of tobacco, alcohol and other drugs during their seasons of competition than out of season.

We don’t know for sure if all this is cause and effect; but we do know there is a strong statistical correlation, and most parents prefer to have their children hanging out with these motivated, high-achieving young people.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates