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Preserving A Place

July 27, 2013

During the summer weeks, "From the Director" will bring to you some of our favorite entries from previous years. Today's blog first appeared Sept. 18, 2012.

Nearly 20 years ago I spoke with a parents group at an elementary school. Most in attendance were parents of elementary students. Most were moms.

During our discussion, the mothers pleaded with me – that’s not too strong a word – to help develop policies that would preserve a place on high school teams for their children. “Just a jersey,” one mom said. “Just a spot on the team.”

These parents were almost sick with worry that if their sons and daughters did not play one sport year-round, starting now, they wouldn’t make the team in high school. And they believed that not making the team would doom their children to absenteeism, drug use, pregnancy, and every evil known to youth.

They saw the high school program becoming a program for only elite athletes, only the specialists, with no room for their kids who would meet the standards of eligibility but lack the necessary athletic experience to make the team because they didn’t belong to a private club, go to all the right camps, or make a certain travel team in the third grade.

Did these parents overstate the problem? Yes. But there’s some validity in their worries.

>Those moms gave me a goal, and later my own sons personalized that goal: to work for that generation of high school students and the next to preserve a place in our programs for all students, regardless of athletic ability, who meet all the essential standards of eligibility, want to participate in more than one school sport and activity and embody the spirit of being a student first in educational athletics.

Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.