Preserving A Place
July 27, 2013
During the summer weeks, "From the Director" will bring to you some of our favorite entries from previous years. Today's blog first appeared Sept. 18, 2012.
Nearly 20 years ago I spoke with a parents group at an elementary school. Most in attendance were parents of elementary students. Most were moms.
During our discussion, the mothers pleaded with me – that’s not too strong a word – to help develop policies that would preserve a place on high school teams for their children. “Just a jersey,” one mom said. “Just a spot on the team.”
These parents were almost sick with worry that if their sons and daughters did not play one sport year-round, starting now, they wouldn’t make the team in high school. And they believed that not making the team would doom their children to absenteeism, drug use, pregnancy, and every evil known to youth.
They saw the high school program becoming a program for only elite athletes, only the specialists, with no room for their kids who would meet the standards of eligibility but lack the necessary athletic experience to make the team because they didn’t belong to a private club, go to all the right camps, or make a certain travel team in the third grade.
Did these parents overstate the problem? Yes. But there’s some validity in their worries.
>Those moms gave me a goal, and later my own sons personalized that goal: to work for that generation of high school students and the next to preserve a place in our programs for all students, regardless of athletic ability, who meet all the essential standards of eligibility, want to participate in more than one school sport and activity and embody the spirit of being a student first in educational athletics.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.