Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Political Fallout
April 22, 2016
It has been my long-held belief that there is a link between the quality of sportsmanship in our schools and the quality of citizenship in our society ... that if we made our games more respectful, society would tend to be more civil.
I’ve held this belief even though I’ve watched deteriorating standards of behavior in almost all aspects of society drag down the standards we’ve raised up for school sports. And frankly, I’ve admired that the standards of school sports have declined so little in comparison to the standards of society that have plummeted so far.
But now I read that the lack of decorum in this year’s presidential campaign has infected conduct at school sports events in at least three states, two of which border Michigan.
Student spectators would not shout chants about building walls to keep immigrants out of America if politicians had not created such slogans and campaigned on such themes.
Shallow, spiteful politics is doing deep damage to America, even to school sports. Of course, our coaches and administrators will attempt to use these ugly incidents as teachable moments.
But why should they have to? Why can’t those who claim they should lead the nation act like leaders? Why can’t they try to lead us to a higher level of humanity instead of inviting us to such hurtful or even hateful behavior?