Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Our Open Tournament
April 15, 2016
One of the criticisms we hear as a result of not seeding the MHSAA Girls and Boys Basketball Tournaments is that it doesn’t allow the best teams to avoid one another until later rounds of the tournament and often leads to anticlimactic Semifinal and Final games.
But, after spending thousands of hours and perhaps a million dollars to seed its Division I men’s basketball tournament, the NCAA had a 17-point mismatch when a No. 10 seed met a No. 1 seed in one national semifinal and a 44-point blowout between a pair of so-called No. 2 seeds in the other national semifinal.
Seeding is such an imperfect art, and teams can play so unpredictably from one day to the next in a one-and-done tournament, that seeding is more of a publicity stunt than it is a science on which to structure a tournament.
To send a team and its fans packing to distant venues on the basis of its winning percentage and margins of victory relative to other teams is not responsible policy at the high school level. It could be unsound fiscally and unsound educationally.
Our high schools enjoy a format that allows every high school entry into the MHSAA’s postseason tournament every year. If we were to limit our tournament to only 68 teams like the NCAA, seeding might be more practical. But as long as we accommodate 750 high schools in our Boys Basketball Tournament and 750 in our Girls Basketball Tournament, geographical districts with blind draws may be most appropriate.
The NCAA tournament, like so much of major college sports, caters to the few and most fortunate; so maybe seeding is good in that environment. But our high school basketball tournaments are open to all schools, and they require we make different decisions to serve those schools.