Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Wakeup Call
January 8, 2016
For many years we have observed and heard about the negative effect of non-school basketball on the high school game – the emphasis on offense more than defense, competition more than practice, fast-breaks more than fundamentals, etc.
It has also been widely reported that the atmosphere surrounding non-school basketball feeds undue influence and athletic-related transfers that trouble high school basketball and tarnish the trophies of some of the teams advancing in MHSAA tournaments.
We also observe that an increasing number of high school games are being arranged in a format that is typical of non-school basketball. It’s a steady stream of games from early morning to late at night, arranged by outside entities who spare local high school athletic directors the work of administering the game, but who retain all of the revenue for themselves, sharing none with schools.
The promoters say they don’t need to provide revenue to the school because they are providing a platform for the players. So, as with non-school basketball, it’s becoming less about school and team and more about a few star players and the next level.
This is not really school-sponsored, educational athletics. It’s becoming a recruiting service.
Schools better wake up, and take back their program!