Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
The Meaning of Success
December 8, 2015
All of the MHSAA’s fall season tournaments have ended. A small sliver of our hundreds of member school teams are clutching championship trophies.
Thankfully, those few trophies do not define success.
Some teams won their first ever MHSAA Regional title this fall, and a few more won their first MHSAA District championship ... and those go down in their local lore as the most successful teams in those schools’ histories. Deservedly so.
But even those situations do not define success adequately.
Some teams had their first winning record in many years. Some teams didn’t accomplish that goal but won twice as many games as the year before; and they rightfully claimed their seasons a success.
Some teams lost almost every game but kept pulling together without back-biting or complaining. And that too is success.
I once told a team of T-ballers I was coaching that they had a perfect record: six wins and six losses. Six times they had to deal with victories; six times they had to deal with losses. That’s also a good definition of success.
And finally ... singer/songwriter Sam Baker has written this lyric about his aspirations to play professional ice hockey: “I failed well; and that made all the difference.”