Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Soccer Head Games
September 1, 2015
Recently, people who do have the credentials that I apparently lack have given credibility to my concerns, including a host of former World Cup champions led by Brandi Chastain, who are supporting Safer Soccer which says banning heading for participants under 14 years old (especially females) is a “no brainer.”
Launched in 2014 by Sports Legacy Institute and the Santa Clara University Institute of Sports Law and Ethics, the goal of Safer Soccer is to educate the soccer community that delaying heading until age 14 or high school “would eliminate the No. 1 cause of concussions in middle school soccer and is in the best interest of youth soccer players.”
The danger is both in the head-to-ball contact and the head-to-head contact by two players competing to head the ball.
There are legitimate differences of opinion on this topic, as well as absurd claims of some that this campaign is intended to give back the hard-fought gains of women in sports, and equally bizarre blather of others that this is intended to keep the sport of soccer in a place of secondary profile in the U.S. If we can get past that nonsense, perhaps then we can have an adult debate about children’s health.