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Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Staying the Course

August 7, 2015

During my first days on this job 30 years ago this week, I told the MHSAA staff, interviewers and constituents that from my first week on the job to my last, there would be four fundamental issues which would continuously have our attention. Different problems, trends and fads would come and go; but we would remain faithful to these four topics:

  • Scholarship – meaning scholarship in high school, not athletic scholarships to college; maintaining school sports as a helper to the schools’ academic mission.
  • Sportsmanship – meaning the environment at interscholastic events, shaped by the attitudes and actions of players, coaches and spectators; seeing good sportsmanship as a precursor to good citizenship.
  • Safety – assuring parents that their children not only will be as safe as possible in school sports, but will develop habits that tend to encourage a lifetime of better health.
  • Scope – placing borders around school sports that tend to assure a sane and sensible, student-centered educational experience.

I said in 1986 that these would still be our top topics in 1996, 2006 and 2016; and the “Four S’s” have stood the test of time. In fact, they stand even taller now than three decades ago.

On Monday, the first day of this 30th year, 95 representatives of 70 schools gathered for training to execute one of two pilot programs we have launched for 2015-16 to improve the process of concussion detection at interscholastic practices and contests.

When fall practices begin next week, they will do so with three other health and safety changes.

  • All member schools, grades 7 through 12, must report all suspected concussions at practices and games to the MHSAA, utilizing a web-based reporting system on MHSAA.com.
  • All high school varsity head coaches must have a current certification in CPR.
  • All athletes in all levels of all sports in MHSAA member schools grades 7 through 12 will be provided, without charge to either their families or the schools, concussion care insurance aimed at assuring all students have access to prompt, professional medical care, regardless of family resources.