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Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Reunion Reflections

July 23, 2015

Summer is a popular time for high school reunions, and those reunions are a popular time for reliving the accomplishments of high school sports teams of many years ago. Because I played on a winless football team during my junior year of high school, I don’t always take pleasure in such conversations.

However, I have the greatest discomfort when I sense that those reveling in past glory may have peaked in high school. There can be nothing worse, for them or for society.

While on-the-field or court exploits may become exaggerated over time, we may underestimate the intangible benefits that high school sports participation has provided.

Last month the Journal of Leadership & Organizational Studies published new research that links varsity high school athletic participation to future leadership. It suggests that such participation may (it’s not certain) nurture adults who have more self-confidence and self-respect, which are (certainly) linked to leadership.

The research also suggests a link to improved work habits as an employee and to greater philanthropy.

The researcher is Kevin Kniffin of Cornell University who continues to contribute plain talk and practical ideas to the role of extracurricular activities in secondary school education.

This type of research, and the tsunami of F-1 and J-1 visa students from Asian countries for the well-rounded “western” style education, should add to the dissuasion of those who suggest we jettison these “distractions” from junior high/middle schools and high schools.

While some “high school heroes” never were as great as they now think they were, the programs they engaged in may be even greater.