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Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Risky Business

May 19, 2015

At a time when efforts to promote student-athlete health and safety are more obviously than ever at the top of our daily to-do list, it may seem ill-advised to suggest that kids need more danger in their lives. But they do! And that’s the point of 50 Dangerous Things (You Should Let Your Children Do) by Penguin Books.

From mastering the perfect somersault (#3) to melting glass (#47), and from climbing a tree (#28) to walking home from school (#18), authors Gever Tulley and Julie Spiegler demonstrate two obvious but often overlooked points: (1) that most of us learn by doing; and (2) that a sterile, bubble-wrapped world teaches us less than one in which we are allowed to play with fire (#45).

After-school sports and activities provide safe and supervised danger. A place to learn new skills, meet different people, perform under pressure and test one’s limits. A supervised place to engage in life before going out in the less supervised real world.