Logo

Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Seeding Thoughts

December 9, 2014

The 2014 MHSAA Update Meeting Opinion Poll asked for constituent attitudes about two ideas for seeding MHSAA tournaments; and each idea received support from approximately two-thirds of more than 500 survey respondents.

The slightly more popular idea is to seed at the highest level of team tournaments where all finalists are gathered in one place, as we do at present for the MHSAA Team Wrestling Tournament.

Nearly as popular is the idea to seed at the lowest or entry level of team tournaments, placing the best two teams of each of the geography-based entry level tournaments (usually the District level, sometimes the Regional level) on the top and bottom lines of the tournament bracket, followed by a blind draw to fill the other bracket lines.

There is nothing inherently good or bad about seeding. It’s possible that seeding is good for one sport, but not another. If it can be done without too much controversy and if it has the potential to increase crowds without increasing travel costs for schools and the MHSAA, then seeding may make sense.

The constituents involved in one sport may see value in seeding, while those in another sport may not. Different decisions have been made in boys lacrosse and girls lacrosse; the same may occur in softball vs. baseball, for example.

The route to seeding is through the MHSAA Classification Committee for general review and through each respective sport committee for detailed analysis and development of specific proposals to the Representative Council.