Logo

Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Football Follies

October 7, 2014

Notice reached the MHSAA office of a so-called “2014 Michigan Youth Football Classic” that invites youth league teams to “a great weekend of youth tackle football.” For $450 per team, youth football teams will bang bodies for two days – Nov. 8 and 9 – with each team guaranteed at least three games. Three!

No level of football but this – for the youngest players who have the most vulnerable skulls – allows the idiocy of three games in a weekend. Most limit competition to a maximum of one game in a week!

In my opinion, this isn’t a football classic. It’s child abuse.

I wish the foolishness would stop there, but even an organization called USA Football seems to have lost its head. Initially and mostly with funding from the NFL, USA Football was focused on teaching youth football coaches and players safe blocking and tackling techniques. Good.

But now this pseudo-national governing body for amateur football is planning events for various age groups that will extend tackle football practices and games throughout what used to be an off-season. Multiple competitions in tackle football are scheduled for high school age players in January, February and July of 2015.

At a time when professional, college, school and Pop Warner football are all reducing contact during practices in-season, USA Football wants to expand the contact experience out of season. It makes about as much sense as three games in a weekend.