Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
A Map for Getting Lost
April 21, 2014
“It’s just another step in the wrong direction.”
That’s the brief response I’ve been giving to the frequent questions I’m receiving from people wanting to hear my opinion about unionizing college athletes.
When I’m pressed to elaborate, I provide these antecedents:
- Establishing the “athletic scholarship” – allowing athlete performance or potential to replace financial need as the basis for grants in aid.
- Removing intercollegiate coaches from the requirement that they be tenure track faculty members of the university.
- Removing the budget for the intercollegiate athletic department from the overall budget of the university.
- Splitting NCAA governance into divisions so that the more educationally-based programs of the smaller colleges could no longer keep the larger, educational-lost intercollegiate programs in check.
Certainly it has been the escalating and then exploding revenues of broadcast media that helped to ignite, or inflame the impact of, these developments over the past 50+ years.
Treating intercollegiate athletes as employees is a natural but still misguided next step on this road in the wrong direction. It provides a map to where interscholastic sports must not go.