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Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Baby Steps

April 8, 2014

Two first, small steps have been taken in the direction of making school-sponsored sports for junior high/middle school-age athletes more attractive to these students and their parents.

Next school year, MHSAA member junior high/middle schools have the option to increase the length of quarters in basketball from six minutes to a maximum of eight minutes and to increase the length of quarters in football from eight minutes to a maximum of ten minutes.

In late March, the MHSAA Representative Council approved these recommendations of the MHSAA Basketball and Football Committees which had favorable reaction also from the MHSAA Junior High/Middle School Committee and from the Junior High/Middle School Task Force which is meeting throughout 2014 to bring special attention to long languishing issues of policy and programming for students prior to high school.

It is hoped that the up to eight additional minutes in school-sponsored basketball and football contests will allow more students to get playing time in more games, and we fully expect that it will also mean more playing time in all games for some students. Both are needed for school sports to be competitive in the youth sports marketplace.

These may have been among the easiest decisions the Representative Council will face as the Junior High/Middle School Task Force works its way through many tougher topics during 2014 when, in many cases, societal trends will confront sacred cows.