Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Different Treatment
February 25, 2014
But educators who have been conducting interscholastic programs in every state across the country have determined that “one size doesn’t fit all.” One single rule, with no exceptions, doesn’t work. It’s either too lenient in some cases or it’s too limiting in others.
So every state high school association has developed a general policy – that students who are new to a school are not immediately eligible for interscholastic athletics; and every state high school association in the country has made exceptions to that general rule for certain students and modified the period of ineligibility for other students.
Different treatment for different students is inherent in every state association’s transfer rule. Different treatment is not only reasonable; it’s inescapable.
It is not unfair to treat some students differently than others. Very often it’s the only way to promote and protect fairness in school-sponsored sports.