Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Generation Next
January 31, 2014
Young women who are interested in leadership as well as men and women responsible for recruiting, hiring, training and retaining women as coaches, administrators and officials will be in attendance. Click here for program details.
I fully expect to see meeting rooms and hallways full of enthusiastic people with a “can-do” spirit. After all, that’s the type of person who takes the time and goes to the trouble to attend a conference like this and to encourage or even arrange for others to attend or even to lead sessions.
And they won’t be dodging tough topics. They will talk about significant health and safety issues. They will address problems caused by improper perspective. They will wonder about the future of education-based athletic programs in a world of decreasing funds for schools and increasing distractions from society.
But as sure as I am that the sun will rise tomorrow, I’m just as sure that this weekend’s crowd includes at least several individuals who will tackle today’s and tomorrow’s problems, and solve many of them. In this generation of women in sports leadership are the genuine leaders who will assure school sports is as alive and well for the next generation of girls and women as it has been for this current generation.