Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Tournament Talk
December 30, 2013
As educators reconsider the grade level that school sports will begin to serve younger students and tweak the contest limitations for junior high/middle school students, they will not be able to avoid tournament talk.
Although middle school and even elementary school tournaments exist in many states, only a very small number of our constituents in Michigan promote the idea of statewide tournaments for junior high/middle school students.
A larger group of our constituents sees a place for MHSAA sponsored and conducted tournaments confined to smaller geographic areas. Something special – different than a regular-season event – but nothing spectacular. Modest travel and trophies.
A still larger group opposes this idea. Some people are opposed on a philosophical or educational basis – e.g., that it’s too early an age to promote competition to this extent and likely to interfere with the educational mission of schools. Other people oppose these regional tournaments for financial reasons – lacking adequate funds to fully fund high school programs, they cannot fathom how more funds can be spent on an expanded junior high/middle school sports program.
It is hard to see any increased expenditure on junior high/middle school sports – on programs for students before the 7th and 8th grades or for more contests for 7th- and 8th-graders – as an investment in the future of high school sports; but it is. The earlier we grab the attention of students and their parents and the more we expose them to the pure purposes and educational philosophies of school sports, the healthier our high school programs will be.
It is in the broad, deep roots of junior high/middle school programs that the branches of high school sports will flourish.