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Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Middle School Membership

September 27, 2013

Of the approximately 2,000 schools serving 7th- and 8th-grade students in Michigan, according to the 2013 Michigan Education Directory that does not include home schools, only 731 are members of the Michigan High School Athletic Association. There are several reasons that explain this gap.

It is not a matter of cost. As with high schools, junior high/middle school membership is free. More likely reasons for the gap between the number of schools serving 7th- and 8th-graders and the number of those schools belonging to the MHSAA are these:

  1. The school district overlooks MHSAA membership. This is often the case when there is no high school connected to the junior high/middle school.
  2. The school district does not sponsor interscholastic athletics at the 7th- and 8th-grade level. At that level, sports are community run, so the school sees no need for MHSAA membership.
  3. The school district does sponsor 7th- and 8th-grade sports but does not want to follow MHSAA rules. And among the rules these school districts object to are these:

  • The limits on the number of contests . . . they’re too few; and/or

    The prohibition of 6th-graders on teams of 7th- and 8th-graders.

This third reason, and especially these two objections, are being reviewed throughout the MHSAA constituency again this year. And I’ll have more to say in our next three postings.