Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
The Trump Card
August 30, 2013
The cardinal principles for those preparing the playing rules of school sports are these:
- Preserve the sound traditions of the sport.
- Minimize risk.
- Provide for orderly administration.
- Maintain balance between offense and defense.
These were recited frequently when I was an employee of the National Federation of State High School Associations early in my career, when I was the staff liaison to the rules committees for ice hockey, soccer, swimming & diving and volleyball. These principles have been repeated many times over many years as the filter for proposals to modify contest rules in all sports.
A serious student of playing rules has known that the high school rules – enforced by part-time officials – generally have fewer exceptions than the rules on higher levels where officials have more time and training. NFL football, for example, will have exception upon exception to general principles of rules enforcement, which high school rules makers avoid. In other words, ease of administration has been more important for the high school level than a perfect balance between offense and defense in every circumstance of the contest.
It is clear now that the rules makers on all levels – from the pros to peewees – have concluded that “player safety trumps competitive advantage.” Exactly that phrase was used by some of the nation’s highest profile sports officials and supervisors of officials at high school, college and professional levels during a panel discussion closing the National Association of Sports Officials Summit in Grand Rapids last month.
More than perfect balance between offense and defense, more than ease of administration, even more than preserving the sound traditions of the sport, the rules makers are demanding player protection. In subtle ways in some sports, and smack between the eyes in football.
Go to the MHSAA Health & Safety Page, or the Football Page for more.