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Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Fixing Schools

August 16, 2013

Our fall sports have begun and, as usual, our good coaches are focusing on fundamentals during these early weeks of practice and play, especially if they are trying to bounce back from some losing seasons. Meanwhile, I’ve been thinking about the fundamentals for fixing schools themselves.

If we really would get serious about a comeback season, we would . . .

  1. Equip the best teachers to work in the worst places.
  2. Provide the highest pay to the teachers working in the lowest grades.
  3. Emphasize   teachers more than technology,
                          pre-Kindergarten more than college prep, and
                          smaller more than larger.
  4. Encourage   fight over flight,
                          tutors over transfers,
                          school improvement over school choice, and
                          investment over vouchers.
  5. And, for Pete’s sake, we would allow public schools to start classes as early as they see fit, even next Monday, not two weeks and a day later as state law mandates. Longer is better than shorter.

And sooner is better than later for putting these fundamentals into our game plan for education.