Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Dodger Lessons
August 6, 2013
The first baseball team I played on was the Dodgers. I’ve been a Dodger fan ever since, checking their place in the National League standings almost every day of the season, year after year. It would have been difficult to learn more about sports and life from any professional sports franchise than one could learn from the Dodgers as I was growing up.
It was the Dodgers who returned integration to the Major Leagues in 1951, which from my home in central Wisconsin seemed unremarkable; and when I became old enough to think about baseball, Jackie Robinson was my most favorite player for a long while.
It was the Dodgers who led the Major League’s migration from the northeast to the west, which my young mind could not grasp. From historic Brooklyn to Los Angeles? To play in the Coliseum?
I could not know then that this leading edge of professional sports franchise mobility would become an early adopter of a new toy called “television,” and that this would solidify baseball’s place as the national pastime for two more generations.
I coped with tragedy as catcher Roy Campanella suffered a paralyzing injury. I considered religion’s place in life as Sandy Koufax declined to pitch on Jewish holy days.
The Dodgers of my youth already knew that life is not fair. How could it be after Oct. 3, 1951, when the hated Giants’ Bobby Thompson hit a ninth-inning homerun to steal the National League pennant from my Dodgers?
Sadly, the Dodgers of more recent years have been beset by the kind of ownership dramas now common among professional sports as the insipid idle rich ruin even the most stable and storied franchises.
And speaking of rich, had it not been for my dear mother’s insatiable desire to clean out every closet she found, I might be rich too. For I had collected, and kept in mint condition, the baseball card of every Dodger player of the 1950s. They were thrown out while I was away at college.