Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Championship Comments
April 23, 2013
Tom Lang wrote for the Lansing State Journal on April 5, 2013, about our most recent four-time MHSAA wrestling champion who, in keeping with our policy of not naming students in blogs, is not named here.
What really makes me want to name the Fowlerville senior heavyweight is that, in Lang’s article, the four-time champ freely names his practice partners over the years and credits them for his success.
With maturity and humility uncharacteristic of athletes twice his age, our newest of 17 four-time champs said: “I definitely had some great practice partners who were beating me up;” and he named five of them who he said “were all great practice partners for me. They were quicker so I had to make sure I stayed in good position and worked a lot on speed and more fluid technique.”
This senior, who pinned every opponent he faced this past season continued: “A lot of people might have been four-time state champs but they get one injury and that ruins it. Four years can be looked at as a very short time, but that’s a long time with wrestling and how you can face injury. There seems to be a lot of knee torqueing and shoulder injuries, the joints – and it really wears at you going four years in high school. It can be brutal on the body. So just staying healthy four years so you get a chance, is just the start.”
Giving credit to good partners and good luck. I’m thinking this young man already knows much more about life than wrestling.