Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
An Excuse to Get Together
March 15, 2013
I recently heard a veteran teacher tell the story of years ago when she was leading a church youth group which was meeting regularly to prepare a play. The group met frequently for many months.
Eventually, one of the church members, and parent of one of the youth, asked when the group would be performing their production. The teacher/leader responded, “That’s not the point. The play is just an excuse for getting together.”
Hearing this story resonated with me as I thought back to my years as a high school student who participated in sports, drama and choral music, and as I thought about my two sons who did the same in middle school and high school, and as I thought about my too-brief time as a teacher/coach. The contests, concerts and dramatic performances for the public were almost entirely beside the point.
What was more important by far was getting together with other students to work together on projects outside the classroom. To do positive things, creative things. To experiment under controlled conditions. To develop a team spirit.
This is why it is especially important that schools maintain broad and deep extracurricular options for students. Important particularly that they not only maintain but grow subvarsity programs where the emphasis is more likely to keep focused on practice more than games, and teaching and learning more than winning and recordkeeping.