Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Raising Expectations for Managing Heat and Humidity
February 19, 2013
The MHSAA Representative Council is scheduled to vote on March 22, 2013, to approve a “Model Policy for Managing Heat and Humidity” that would appear in the 2013-14 MHSAA Handbook.
The policy, patterned after a mandatory policy of the Kentucky High School Athletic Association, requires that temperature and humidity readings be taken at the site of activities 30 minutes before the start of the practice or competition and again 60 minutes after the start of that activity. The readings must be recorded in writing and kept in the files of school administration. Inexpensive devices may be used that automatically calculate the “heat index.”
If the heat index is below 95 degrees, only normal precautions are required. However, readings of 95 to 99 degrees and then 100 to 104 degrees require additional precautions; and all activity must be postponed or suspended if the heat index climbs above 104 degrees.
When the air temperature is below 80 degrees, there is no combination of heat and humidity that will result in need to curtail activity.
This is being proposed as a model policy for 2013-14. The MHSAA will monitor school districts’ acceptance of this policy or adoption of similar policies before considering a mandate of this or similar policies.
The model policy will be mandatory for MHSAA tournaments.