Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Go With It
April 30, 2012
One of my counterparts in another state asked me last week, “How do you do it?” He meant, how do I find time to prepare two blog postings every week; and he also meant, how do I find topics for 104 postings each year; and he also meant, how do I go about the actual writing?
As for finding time, it’s no problem; because writing helps me think. It helps me clarify and prioritize. And going public with these thoughts helps me be more certain that I’m committed to the ideas. For me, writing daily is as important as breathing deeply.
As for finding topics, it’s rarely a problem. I find subject matter in what I read, what I hear and what I observe in everyday life and worldwide travel. And I’ve discovered that the richest sources for writing about school sports are often found the furthest from school sports.
And as for the actual technique, I go about it this way: I try to provide a plain circle, and then invite readers to color it however they wish, to use any shade they prefer, to color outside the lines if they think that’s most beneficial to their situation.
When we were children we were praised for coloring within the lines and utilizing the appropriate shades for sun, sky, grass and flowers. These days I just want to provide a blank circle and ask, “What can you do with that?” Not dictating what readers should do, but inviting readers to take an idea and do with it what they will where they live, work and play.
At least that’s what I want to do.