Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Politics and Sports
April 3, 2012
The acrimonious, winner-take-all GOP presidential primary and a premature posturing for the general election campaigns in the fall caused Portland (OR)-based author Tom Krattenmaker to write in the March 26, 2012 USA Today: “Many of us seem to engage in politics the same way we follow sports: What strategy will it take for my team to stick it to the opponent . . . ?”
It saddens me to see that analogy.
If that’s the general opinion of sports in America, sports is failing its purposes, which at higher levels is to entertain the public, at lower levels is to provide for recreation and better health, and at our level is to help educate students.
If at all these levels, we do not find willing respect for excellent efforts and execution and graceful sportsmanship in winning and losing, leaders of sports on all levels are failing their principal duty. If stick-it-to-them strategy is the prevailing theme of the enterprise of sports at any level, that enterprise is worthless, or worse.