Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Post-Event Celebrations
March 16, 2012
In my last posting I praised the high school participant as the best behaved athlete on any level of sport. It’s ironic: based on what we see on higher levels, the older the athlete becomes, the more immature he or she is allowed to behave.
But we do have at least one conduct problem; and it’s one with potential for much bigger problems. It’s post-event celebrations.
Post-event celebrations have led to property damage, and they will lead to personal injuries unless we give the problem more careful attention and supervision.
Post-event celebrations are largely outside of the published playing rules, and they are usually beyond the jurisdiction of contest officials.
So, they will end up being the responsibility of game administration, and injuries will become the liability of game administrators.
This spring, the Representative Council may adopt more policies and procedures to which the MHSAA will direct more attention. The initial focus, as proposed, is on MHSAA team tournaments and to hold participating schools more explicitly accountable for property damage caused by celebrating teams and spectators.
Hopefully, attention to the broader topic and tougher policies for this narrow slice of the problem will reverse what we see as an unhealthy trend in school sports – excessive post-event celebrations.