Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Classification Comparisons
January 27, 2012
One of the ways statewide high school organizations evaluate their operations is to compare their policies and procedures with similar organizations. We do so cautiously, however, because there are so many variables – like population and number of schools, as well as the size, shape and location of the state.
We find that the most useful comparisons are with states of the upper Midwest and Great Plains and, even more so, with the statewide organizations of that region with a number of schools closest to our approximately 765 member high schools in Michigan.
By these criteria, Illinois, with about 780 high schools, and Ohio, with about 820 high schools, are most valuable to observe, while neighbors like Indiana and Wisconsin with about 400 and 500 high schools, respectively, are less valid measures for our work here.
Recently, to help the MHSAA Classification Committee have a larger view of tournament classification systems, we provided the Volleyball, Football and Basketball Tournament classifications of Illinois and Ohio, as well as our own:
- All three states have four classifications in both volleyball and basketball, and only Ohio equalizes the number of schools in each class/division (as Michigan does in all sports except volleyball and basketball).
- The enrollment ranges between the largest and smallest schools in the classification for the largest schools and the classification for the smallest schools (Classes A and D in Michigan) are much smaller in Michigan than in either Illinois or Ohio in volleyball and basketball.
- In football, Ohio’s playoffs accommodate 192 football schools in six divisions determined prior to the regular season, while both Illinois and Michigan’s 11-player playoffs accommodate 256 schools in eight divisions determined at the end of the regular season.