Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Interruptions
November 23, 2011
I know many of us crave the opportunity to work without distractions and to focus on a problem or project without interruptions. It’s why I seek a week alone at my cottage to read, write and rehearse. It’s my “sabbatical.”
But having said that about the significant benefits of solitude, I nevertheless must state that the sixth and final lesson in this series of blogs is this: The job is the interruptions.
I brought this lesson to the MHSAA from previous employment and it resonates truer today than ever.
The job is the call from the athletic director, coach or official who has a question. The job is the call from the superintendent, principal or parent with a concern.
The job is the knock on the door from another staff member with a difficult question from a constituent, or even a personal issue that’s important to them.
It’s often been when I’ve treated the call or knock as nuisance, given it inadequate time or attention, that the little interruption grew into a bigger problem.
The job is the interruptions. If there were none, we wouldn’t be needed. There would be no job.