Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Pivot Work
September 21, 2011
Consider the pivot move in basketball. The player receives the ball, plants his or her foot and spins 90 to 180 degrees. Without moving the pivot foot, the player turns from facing one direction to facing a different direction. And with that new perspective, the player either passes the ball to a cutting teammate or dribble drives toward the goal.
If these are pivotal times in school sports – and I believe they are – we must, if we are to make the most of these times, remember the skills that many of us worked on when we played basketball and still often admire as effective when we watch basketball. The pivot.
- One foot firmly planted. A foot that can’t be moved. Our base. Our fixed orientation.
- Then the spin that changes our field of vision from one direction to another.
- Then a sharp pass to a teammate, one who’s gotten a step on an opponent.
- Or, if no teammate is open to receive our assist, a determined drive of our own toward the goal.
If these are pivotal times, and if we are to be the “pivotal generation,” this is the drill: Fixed to our core beliefs, look around for new ideas and cutting edge partners to assist, and take it to the goal ourselves if we must.