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Questions

September 9, 2014

Sometimes leadership looks at questions as a challenge to its authority, or as a way to obstruct progress. Both can be true.

But a better way to view a good question is as a valuable gift. It can provide an opportunity to learn, to consider details that hadn’t been addressed or alternatives that hadn’t been raised.

And a better way to look at a leader than the one with all the answers is to view the leader as a collector of questions.

The quality of those questions can have a direct relationship on the quality of ideas and initiatives that form, and a direct effect on programs and services that follow.

During August and September, MHSAA Associate Director Tom Rashid has been meeting with athletic administrators at their league meetings. Among several objectives has been to ask these front line administrators to think about some new approaches to some old topics – like out-of-season coaching limitations and policies and programs for junior high/middle school students. He has been asking questions, and then he’s been listening to questions, both of which are preparing us for more in-depth discussions on these topics throughout the remainder of the 2014-15 school year.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.