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Robust Benefits

February 6, 2015

Here are some research-based opinions that track with the personal experiences of most of us who have given our careers to educational athletics. The words are those of Kevin Kniffen, who teaches leadership and management at Cornell University (from NYTimes.com [Oct. 22, 2014]):

“Research shows that people who play high school sports get better jobs, with better pay. Benefits that last a lifetime.


“Those lessons presumably help to account for the findings that people who played for a varsity high school team tend to earn relatively higher salaries later in life. Research to which I contributed, complementing previous studies, showed that people who played high school sports tend to get better jobs, with better pay, and that those benefits last a lifetime.

“Hiring managers expect former student-athletes (compared with people who participate in other popular extracurriculars) to have more self-confidence, self-respect and leadership; actual measures of behavior in a sample of people who had graduated from high school more than five decades earlier showed those expectations proved accurate.

“We also found that former student-athletes tend to donate time and money more frequently than people who weren't part of teams.

“In other words, there are clear and robust individual and societal benefits that appear to be generated through the current system of school support for participation in competitive youth athletics.

“With respect to whether youth athletics should be part of educational institutions, it’s certainly true that there’s no necessary relationship between the two; but, what would happen if schools were to drop all of their interscholastic sports programs?

“Any policymakers who took such action would effectively be privatizing – and, in turn, limiting – an important set of opportunities that schools presently provide in a significantly more democratic and open fashion than likely alternatives would. Beyond raising a basic barrier for anyone to gain the kinds of experiences that appear to be rewarded in the workplace, the privatization of competitive youth sports would also create the largest barriers – and cause the greatest long-term losses – for those whose families are not able to bear the costs of participation outside of the public school system.”

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates