Scandalous Schools

April 19, 2013

One of the bad features of the school reform movement that was cited in our posting of March 29 (“Hit Again”) is the obsession over standardized testing and the linkage between children’s scores and adults’ salaries.  The length to which some so-called educators have gone reached new highs (or perhaps lows) in Atlanta recently; but that’s far from the only school testing travesty we’ve seen, as Eugene Robinson of the Washington Post Writers Group reported on LSJ.com on April 4, 2013:

“It is time to acknowledge that the fashionable theory of school reform – requiring that pay and job security for teachers, principals and administrators depend on their students’ standardized test scores – is at best a well-intentioned mistake, and at worst nothing but a racket.

“I mean that literally.  Beverly Hall, the former superintendent of the Atlanta Public Schools, was indicted on racketeering charges Friday for an alleged cheating scheme that won her more than $500,000 in performance bonuses.  Hall, who retired two years ago, has denied any wrongdoing.

“Also facing criminal charges are 34 teachers and principals who allegedly participated in the cheating, which involved simply erasing students’ wrong answers on test papers and filling in the correct answers.

“In 2009, the American Association of School Administrators named Hall ‘National Superintendent of the Year’ for improvement in student achievement.  For educators who worked for Hall, bonuses and promotions were based on test scores.  After a day of testing, teachers would allegedly be told to gather the students’ test sheets and change the answers.  Suddenly a failing school would become a model of education reform.  The principal and teachers would get bonuses.  Hall would get a much bigger bonus.

“State education officials became suspicious.  The Atlanta Journal-Constitution wrote probing stories.  There seemed to be no way to legitimately explain the dramatic improvement in such a short time, or the statistically improbable number of erasures on answer sheets.

“Sonny Perdue was governor at the time, and in August 2010 he ordered a blue-ribbon investigation.  Hall resigned shortly before the release of the investigators’ report, which alleged that 178 teachers and principals cheated over nearly a decade.  Those findings laid the foundation for Friday’s Grand Jury indictment.

“My Washington Post colleague Valerie Strauss, a veteran education reporter and columnist, wrote Friday that there have been ‘dozens’ of alleged cheating episodes around the country, but only Atlanta’s has been aggressively and thoroughly investigated.

“Standardized achievement tests are a vital tool, but treating test scores the way a corporation might treat sales targets is wrong. Students are not widgets.  Even absent cheating, the blind obsession with test scores implies that teachers are interchangeable implements of information transfer, rather than caring professionals who know their students as individuals.

“School reform has to be something that is done with a community of teachers, students and parents – with honesty and, yes, a bit of old fashioned humility.”

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates