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The Scholar-Athlete Profile

February 11, 2014

We are well aware that the multi-sport athlete is not as common today as a decade or two ago, but the species is far from extinct. And for the foreseeable future, the policies and procedures of educational athletics will be tailored much more to their needs than to the single-sport specialist.

There were 1,701 applications for MHSAA Scholar-Athlete Awards this year. Of the 120 finalists, 75 are three-sport participants. The average sport participation rate of the 1,701 applicants is 2.16 sports, while the 120 finalists average 2.70 sports.

All 1,701 applicants met the minimum required 3.50 grade point average during their busy lives as student-athletes and all-around student leaders. All found the time to complete the required 500-word essay on the importance of sportsmanship in educational athletics.

Thirty-two of the 120 finalists have been judged by a statewide committee to receive $1,000 scholarships underwritten by Farm Bureau Insurance. This is the 25th year of the MHSAA’s partnership in this program with Farm Bureau, a program that emphasizes the importance of well-rounded students who excel in the classroom.

These 32 students are a justifiable point of pride for their schools and families. All 1,701 are representative of our goals at the MHSAA. For more on the Scholar-Athlete program click here.

Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.