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The Scholar-Athlete Profile

February 11, 2014

We are well aware that the multi-sport athlete is not as common today as a decade or two ago, but the species is far from extinct. And for the foreseeable future, the policies and procedures of educational athletics will be tailored much more to their needs than to the single-sport specialist.

There were 1,701 applications for MHSAA Scholar-Athlete Awards this year. Of the 120 finalists, 75 are three-sport participants. The average sport participation rate of the 1,701 applicants is 2.16 sports, while the 120 finalists average 2.70 sports.

All 1,701 applicants met the minimum required 3.50 grade point average during their busy lives as student-athletes and all-around student leaders. All found the time to complete the required 500-word essay on the importance of sportsmanship in educational athletics.

Thirty-two of the 120 finalists have been judged by a statewide committee to receive $1,000 scholarships underwritten by Farm Bureau Insurance. This is the 25th year of the MHSAA’s partnership in this program with Farm Bureau, a program that emphasizes the importance of well-rounded students who excel in the classroom.

These 32 students are a justifiable point of pride for their schools and families. All 1,701 are representative of our goals at the MHSAA. For more on the Scholar-Athlete program click here.

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.