The Off-Season
August 20, 2013
“If you take the summer off, you might have some muscle memory left, but you’re not going to be in the same shape.” That’s what Pam Allyn, director of LitWorld, a nonprofit organization promoting literacy, told Associated Press writer Philip Elliott for a recent story focusing on innovative ways to avoid the “brain drain” during summer vacations.
This gets to the heart of two points the MHSAA has been making.
First, the State of Michigan should stop penalizing public schools that want to begin academic classes prior to the Tuesday after Labor Day. Whether it’s a week, a month or longer, there should be incentives, not penalties, for doing more of what’s needed – providing more time on task.
Second, even for extracurricular sports, where programs begin before classes start in the fall and often extend beyond the end of classes in the spring, there is a need to rethink the summer months. Students need to stay active in a variety of activities during the summer to stay more fit, to help to enhance their acclimatization during early season practices in August and prevent injuries throughout the season.
From a sports perspective, the best summertime investments are to focus on strength and conditioning more than travel teams and tournaments, on variety more than specialization, and on engagement with friends who make the time fun. These are the elements of the “Prep Rally” promotion you can read about here.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.