The Off-Season

August 20, 2013

“If you take the summer off, you might have some muscle memory left, but you’re not going to be in the same shape.” That’s what Pam Allyn, director of LitWorld, a nonprofit organization promoting literacy, told Associated Press writer Philip Elliott for a recent story focusing on innovative ways to avoid the “brain drain” during summer vacations.

This gets to the heart of two points the MHSAA has been making.

First, the State of Michigan should stop penalizing public schools that want to begin academic classes prior to the Tuesday after Labor Day. Whether it’s a week, a month or longer, there should be incentives, not penalties, for doing more of what’s needed – providing more time on task.

Second, even for extracurricular sports, where programs begin before classes start in the fall and often extend beyond the end of classes in the spring, there is a need to rethink the summer months. Students need to stay active in a variety of activities during the summer to stay more fit, to help to enhance their acclimatization during early season practices in August and prevent injuries throughout the season.

From a sports perspective, the best summertime investments are to focus on strength and conditioning more than travel teams and tournaments, on variety more than specialization, and on engagement with friends who make the time fun. These are the elements of the “Prep Rally” promotion you can read about here.

Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.